Not all real estate agents structure their fees the same way, so it’s important to understand the options available. While basic commission rates vary by area, agents typically charge between 2% to 2.5% of the sale price. For example, an agent would earn between $10,000 to $12,500 for a property that sells for $500,000. On top of this, advertising costs are often added and can range from a few hundred to several thousand dollars, depending on the marketing plan you choose.
Some agents charge a higher commission that includes advertising, while others offer a sliding scale commission structure—especially for more expensive properties. For instance, they may charge 2% on the first $800,000 and 5% on any amount above that. This structure encourages agents to aim for the highest possible sale price.
When negotiating the most effective commission structure for your property, here are a few key points to keep in mind:
- Include Advertising Fees: Make sure to factor in advertising costs when comparing commission structures so you’re evaluating on a level playing field.
- Compare Fees: Ask your shortlisted agents for their commission rates and let them know you’re comparing options. Your preferred agent may offer to price match.
- Don’t Choose the Cheapest Commission: Opting for the lowest commission may seem like a good idea, but it could cost you in the long run if the agent isn’t incentivised to achieve the best price.
- Get Everything in Writing: Ensure all fees and commission structures are clearly outlined in writing to avoid surprises.
- Expect a Premium for Record Prices: If you want your agent to work hard for an above-market price, be prepared to pay a premium for their efforts.
- Consider a Sliding Scale: A tiered commission structure can provide extra motivation for your agent to push for a higher sale price.
By carefully considering these factors, you can negotiate a commission structure that aligns with your goals and ensures your agent is incentivised to achieve the best possible outcome for your sale.
