Nothing captures a buyer’s imagination like the potential of a well-presented property. When prospective buyers can envision themselves in your home, you're more likely to achieve an optimal price and avoid the disappointment of a property that lingers on the market.
Home styling, also known as staging, is a powerful tool for creating this connection. By using carefully selected furniture and accessories, you can showcase your property’s best features, making it appear more spacious, bright, and appealing. Staging minimises any personal design elements that may not appeal to buyers, removing obstacles to their imagination and allowing them to picture themselves in the space.
Key Benefits of Home Styling
- Improved Marketing Impact: Staged homes often photograph better, creating a positive first impression for potential buyers browsing online listings.
- Appealing to Buyer Preferences: By removing personal items, large furniture, and family memorabilia, you eliminate the risk of buyer bias against your interior style. This opens up the space and gives a fresh canvas for them to envision their future home.
- Highlighting Key Areas: Professional home stylists focus on entryways, kitchens, lounges, and master bedrooms—areas that often have the greatest impact on buyer impressions.
The Return on Investment
While styling is an additional expense, studies show it can yield a return on investment of between 7.5% to 12.5%. Companies like Dressed for Sale, based in Adelaide, offer full-service styling, including repairs, flooring updates, and garden enhancements. Their efforts are focused on enhancing the home’s appeal to attract a higher price and a quicker sale. As Tiffany Murray, head of Dressed for Sale, says, “It’s not about selling the furniture but selling the home.”
DIY Home Styling Tips
If you prefer to style your home yourself, here are some essential tips:
- Use smaller furniture to make rooms appear larger.
- Choose modern fittings and accessories.
- Add bright artwork to bring life and colour.
- Stick to neutral colours, especially for bedding.
- Declutter thoroughly, removing all personal items, family photos, and memorabilia.
Remember to budget for temporary storage if you need to move out your own furniture to create a more spacious look.
Final Thoughts
Consult your real estate agent about the potential benefits of home styling and seek recommendations for trusted local stylists. Whether you hire a professional or take a DIY approach, effective styling can help you unlock your property’s potential and attract buyers willing to pay a premium.
