If you’re looking to sell your home, you’ll need to modify your approach with some common-sense steps that take into account the COVID-19 crisis.
Talk to your agent about how best to market your home.
We’re seeing increasing use of 3D or virtual tours, video and advertising on social media and portals. With the closure of many local newspapers, print advertising is probably out of the question.
The goal, of course, is to get as many people to see your property as possible.
The economic uncertainty caused by COVID-19 has prompted many homeowners to pull their properties off the market. That also means buyers have fewer properties to choose from, which plays to your advantage.
The scarcity factor can bolster the likelihood of reaching your desired price.
An essential change to selling property has been the suspension of open-house inspections. Ask your agent about how they’ll conduct inspections of your home.
They can’t take any more than one person through the property at a time.
So, we’re recommending you block out two or three hours to allow multiple inspections, thus minimising the inconvenience to you.
Your agent should also tell prospective buyers not to touch anything in the home, including door handles, because of how contagious the virus has proven to be.
Be sure to stress to your agent that anything is touched, then you’re told about it. Organising blocks of inspections will allow you to disinfect areas that might have been touched accidentally.
Top tips for sellers:
Invest in quality stills photography, videos and virtual tours so prospective buyers can see your home online.
Check with your agent that under-bidders are given the opportunity to make a more competitive offer. You should ask agents if they are using negotiation or auction platforms.
Make available a floorplan and any building or pest inspections you have taken independently to minimise the need for an inspection.
Be prepared to negotiate. Economic uncertainty can swing momentum to the buyer. But extending the settlement period can be highly attractive to a buyer in uncertain times such as these.