HOW COLOURS AFFECT A PROPERTY SALE

There are stereotypes for how every colour affects a humans emotions. However, it is important to note that individuals have different reactions in some cases due to other experiences. If they, for instance, grew up near a beach they may have a deeper positive attachment to the blue, orange and yellow colours. Here are the stereotypes of association and feeling.

By Steve Lowe

21-11-2018
WHITE
Usually associated with purity, innocence and simplicity. Think the opening lines or scenes of the Great Gatsby where the flowing white dresses, curtains and couches reflect the assumed innocence and purity of the female introductory characters; Daisy and Jordan. Can be a blanket colour, used often to fill in space and make it fill spacious at the same time. Antique USA is a very popular choice when it comes to internal wall colour selection.

RED
Usually associated with blood, war, violence, but also sexuality, strength and speed. A double edged sword colour that should be used in limited amounts but can be very effective in particular ways (think red rose petals or red silk on a bed).

BROWN
A colour that is usually associated with Autumn, woody, strong, but sometimes overbearing. It is earthly but also can feel depressing if it is too dark a shade. Be very careful when using this colour, lighter shades, especially of wood, reflect nature and hence can be a very good option. But, darker shades must be used tastefully, potentially as floorboards or skirting board. Over-use of brown can be an easy mistake to make.

ORANGE
Usually a deeper sense of association with warmth, joy and cheerfulness. Once again, this colour needs to be used in limited amounts as to not over-compensate, but it can be a vibrant, brightening colour. Excellent for small displays, play spaces or outdoor areas.

YELLOW
This is a mixed bag of a colour. Yellow can represent the sun, joy and energy. However, yellow can sometimes be seen as emasculating, weak or simple. Hence, when using this colour, it must be used tastefully, it is a great family colour or aged home colour.

GREEN
Green is a colour that most take as representing life, vitality, growth and happiness. It is a natural colour that does not typically show up enough in urban areas. Hence, a more urbanised home can get a splash of life with this colour.

BLUE
Usually associated with serenity, the colour of the sky and water. Simple, trusting, serene. It has a generally calming effect. Lighter shades are more calming, darker shades are more representative of depth, wisdom and meaning. Very dark shades can seem sinister. Blue can often light up a room or bring a calming positive feel to play spaces or kids rooms.

PURPLE
As old as time purple has been associated with royalty, wealth, power and wisdom. This dates back thousands of years to the Greeks and Romans who used it to dress royals and decorate their palaces. Purple is a highly popular colour as it bridges blue and red, a unique in-between. Hence, this is a good simple colour, such as purple pillows or wall hangings.

BLACK
The shades of black and white are becoming a uniquely modern approach to housing. Something to be used in limited fashion, but can bring a very modern feel to a home. Black itself is usually associated with the dark, but also elegance and formality. It should be used primarily as a contrasting colour, rather than a standalone colour, else it becomes overbearing.